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The True Quality of LinkedIn Targeting
What is LinkedIn? Ask around, and most people will typically tell you one of two things. They’ll probably say: “it’s a social media...
Fredrik Bernsel
Jul 1, 202221 min read


Failure: How to Spend $9,300 and Generate Zero Leads (case study)
No matter how unlikely this may sound to you, the following is a true story. One day, a company—which we have chosen to keep anonymous...
Fredrik Bernsel
Jun 21, 20227 min read


How To Get Optimal Performance for Your LinkedIn Campaigns
For every marketer, optimizing campaigns is important. Better performance translates to a lower cost per lead. A lower cost per lead...
Fredrik Bernsel
May 3, 20224 min read
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