Fredrik BernselJul 1, 202221 minThe True Quality of LinkedIn TargetingWhat is LinkedIn? Ask around, and most people will typically tell you one of two things. They’ll probably say: “it’s a social media...
Fredrik BernselJun 21, 20227 minFailure: How to Spend $9,300 and Generate Zero Leads (case study)No matter how unlikely this may sound to you, the following is a true story. One day, a company—which we have chosen to keep anonymous...
Fredrik BernselMay 3, 20224 minHow To Get Optimal Performance for Your LinkedIn CampaignsFor every marketer, optimizing campaigns is important. Better performance translates to a lower cost per lead. A lower cost per lead...